Men and
women are treated differently, even when no one realizes it. This hoodie, with
the words “Keep calm and return fire” is a good example of this. I asked two people to visit various places in
Russellville wearing the hoodie, and report back with people’s reactions.
When it is worn by R (pictured left), people who remark on the hoodie say
positive things such as, “Wow, that’s a cool jacket!” and “Nice hoodie, man!”
When B (Pictured right) wore the hoodie, she reported people saying
negative things, such as, “That’s scary.” , “Are you a cop?” and “Why are you
wearing that?”
We have been socialized to view such slogans as a masculine thing. Men
are encouraged to say or wear violent things, while the same behavior is
frowned upon in women.
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