Wednesday, April 22, 2015

Keep Calm and Return Fire


Men and women are treated differently, even when no one realizes it. This hoodie, with the words “Keep calm and return fire” is a good example of this.  I asked two people to visit various places in Russellville wearing the hoodie, and report back with people’s reactions.
When it is worn by R (pictured left), people who remark on the hoodie say positive things such as, “Wow, that’s a cool jacket!” and “Nice hoodie, man!”
When B (Pictured right) wore the hoodie, she reported people saying negative things, such as, “That’s scary.” , “Are you a cop?” and “Why are you wearing that?”

We have been socialized to view such slogans as a masculine thing. Men are encouraged to say or wear violent things, while the same behavior is frowned upon in women.

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